Working towards a more compassionate world through education and advocacy
Increasing our Compassionate Footprint
THIS ENDEAVOUR IS SUPPORTED BY:
- Cape Town Tourism
- The Department of Business Management,
Faculty of Economic and Management Sciences
Univeristy of Stellenbosch
- Blast Brand Catalysts
Animal Voice is in the process of introducing a Better Lives rating system which farmers can use to show the level of care given to their animals.
Farmers will be encouraged to invite Animal Voice to view their farms after which our stick-on rating system will be available to them to place on their products, valid for a year.
Blast Brand Catalysts'
Managing Partner Chris Primos
Blast Brand Catalysts' Creative Director Angelo Beck
Blast Brand Catalysts has also conceptualised
“What’s in your pound of flesh?”
into a stunning series of adverts destined for the print media. Each depicts the hidden content of a variety of meats that land up on our plates. Now Managing Partner Chris Primos and Creative Director Angelo Beck will take this further and assist in the development of our ‘Better Lives’
campaign for farmed animals.
Said Chris: “ We believe in your campaign. Relieving the suffering of all who experience consciousness must surely be a priority and when it comes to the food we eat, becoming aware of what’s in that food is the first major step we can take.”