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Animal Voice is pleased to offer a complimentary copy of MEAT to three agriculturists who complete and submit the form below.
About the book...
Consider the horse-drawn carriage. In 1901, the streets of New York were clogged with horses, and thousands of tons of manure accumulated every year. Yet by 1913, horses and carriages had largely disappeared from city streets as the motor car transformed transport.
Today, another revolution is already underway. Electric vehicles are becoming commonplace, and flying cars are moving steadily from the realm of science fiction towards reality. All of this has happened in little more than a century.
That is why MEAT: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food – and Our Future is such a timely and important book. It offers a glimpse into a future that may fundamentally reshape not only how we produce food, but how we think about our relationship with animals, the environment, and one another.
Author Bruce Friedrich is the founder and presi-dent of the Good Food Institute, a science-driven, nonprofit think tank dedicated to buil-ding a food system that is sustainable, secure, and humane. His goal is not, as he puts it, to “police your plate”, but rather to transform the way meat itself is produced.
Friedrich’s central argument is both simple and compelling: “If we’re going to address the world’s insatiable craving for animal meat, we’re going to have to replace like for like.”
Most people enjoy eating meat and are unlikely to abandon it voluntarily.
Yet the environmental costs, public health risks, and immense animal suffering associated with industrial livestock pro-duction are becoming increasingly difficult to ignore.
The question, Friedrich argues, is not whether people will stop wanting meat. The question is whether we can produce meat in ways that are safer, healthier, more sustainable, and vastly more humane.
His answer lies in two rapidly advancing tech-nologies: plant-based meat and cultivated meat grown directly from animal cells.
Together, Friedrich believes these innovations could help end factory farming, dramatically reduce green-house-gas emissions, improve food security, and create a future in which humanity can enjoy meat without inflicting suffering on billions of animals.
The possibilities are remarkable.
What if plants could be used to create meat that tastes, cooks, and satisfies exactly like conventional meat?
What if real meat could be produced without slaughtering a single animal?
And what if the next great agricultural revolution is already underway?
MEAT is a fascinating exploration of these questions and of a future that may arrive far sooner than most of us imagine.
Take your chance here...
Complete this form and stand a chance to WIN a complimentary copy of MEAT